Meet Anuj Arora
Certified Financial Goal Planner
For over 15 years, Anuj Arora has helped families across Pune make sense of their money. What began as mutual fund advisory has grown into a complete financial practice — Arora Investment & Financial Consultancy — covering investments, insurance and loans under a single, goal-based plan.
The philosophy has never changed: understand the family first, recommend second, and stay invested in the relationship for the long run.
Work with AnujAnuj Arora
Certified Financial Goal Planner
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Years of guidance
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Families served
"Grow With Us" — the promise behind every plan we make.
What we stand for
Our values
Goals first
Every recommendation starts from your life goals, never from a product's commission.
Full transparency
Plain-language advice and reporting, with nothing hidden in the fine print.
Long-term partnership
We stay with you across market cycles, life stages and changing goals.
Protection before risk
We secure your family with the right insurance before chasing returns.
Our journey
15 years of building trust
2011
AIFC founded
Anuj Arora begins advising Pune families on goal-based investing.
2015
Full-service practice
Insurance and loan advisory added so clients have one trusted point of contact.
2019
PMS & equity advisory
Solutions expanded for HNI clients seeking professionally managed portfolios.
Today
15+ years strong
1,200+ families guided, with a focus on long-term relationships.